About
My name is Robert. I live and work in Toronto. For years I worked in collections and sales in the banking, insurance and telecommunications industries. My experience in this type of employment has taught me that making the sale or collecting the money is, most likely, the most important function in any business organization; generating a cash flow.
Sales and marketing tools
Of course the accountants and other professionals that make up the management team of an organization are vitally important to it’s existence and overall success but the front line workers are there to do the job and generate the actual cash flow.
This is what your website should do for you. Provide the customer service and information your prospects need to make that crucial decision and compel them to take the next step. Your website is part of your sales "toolbox".
All that aside, as much as I enjoy the sales process, designing for the web is my passion. Incidentally, I am also a member of CIRA.